PREMIUM FIREPLACES

Designed to Inspire.
Made to Last.

Stunning fireplaces. Beautiful homes. Lasting impressions.

Privacy Policy

Last updated: 10 September 2026

Homespiration respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, purchase from us, contact us, sign up to receive marketing communications or otherwise interact with us.

This policy also explains your rights under applicable UK data protection law, including the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018.

1. Who We Are

Homespiration is a trading name of ALEG Group Limited, a company registered in England and Wales.

Company name: ALEG Group Limited
Trading as: Homespiration
Company number: 17443675
Registered office: 128 City Road, London, United Kingdom, EC1V 2NX
Website: www.homespiration.co.uk
Email: support@homespiration.co.uk
Telephone: 020 3432 4478

For the purposes of UK data protection law, ALEG Group Limited is the data controller responsible for your personal data.

2. Information We Collect

Depending on how you use our website and services, we may collect the following types of personal information:

Identity and contact information

This may include your:

  • name;

  • billing address;

  • delivery address;

  • email address; and

  • telephone number.

Order and transaction information

When you place an order, we may collect information relating to:

  • products purchased;

  • order value;

  • delivery details;

  • refunds and returns;

  • transaction history; and

  • payment status.

Payment information is processed securely through our payment providers. We do not normally receive or store your complete payment card details.

Communications

We may collect information you provide when you:

  • contact our customer service team;

  • make an enquiry;

  • submit a complaint;

  • request a return or refund; or

  • otherwise communicate with us.

Marketing information

If you choose to receive marketing communications, we may collect your:

  • email address;

  • telephone number;

  • marketing preferences;

  • interactions with our emails or messages; and

  • advertising preferences.

Technical and usage information

When you visit our website, we and our technology partners may automatically collect information including:

  • IP address;

  • browser type and version;

  • device type;

  • operating system;

  • approximate location;

  • pages viewed;

  • products viewed;

  • referring website;

  • time spent on the website;

  • interactions with the website;

  • advertising identifiers; and

  • cookie and similar technology data.

3. How We Use Your Personal Information

We may use your personal information to:

  • process and fulfil your orders;

  • arrange delivery of products;

  • communicate with you regarding your order;

  • process returns, refunds and cancellations;

  • respond to questions and customer service enquiries;

  • prevent and detect fraud and other unlawful activity;

  • maintain the security and functionality of our website;

  • comply with our legal and regulatory obligations;

  • maintain appropriate business and accounting records;

  • understand how customers use our website;

  • improve our website, products and services;

  • measure the effectiveness of our advertising;

  • personalise advertising where permitted;

  • send you email or SMS marketing where you have consented or where otherwise permitted by law; and

  • manage and grow our business.

4. Our Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for processing your personal information.

Depending on the circumstances, we may rely on:

Contract – where processing your information is necessary to fulfil an order or take steps at your request before entering into a contract.

For example, we need your name, address and contact information to process and deliver an order.

Legal obligation – where we need to process information to comply with a legal requirement, such as accounting, taxation, fraud prevention or consumer protection obligations.

Legitimate interests – where processing is necessary for our legitimate business interests and those interests do not override your rights and freedoms.

These interests may include operating and improving our website, providing customer service, protecting our business against fraud, understanding our customers and improving our products and services.

Consent – where you have given us permission to process your information for a particular purpose, including certain marketing communications and the use of non-essential cookies and tracking technologies.

Where we rely on consent, you may withdraw your consent at any time.

5. Payments

Our online store is operated using Shopify and payments are currently processed using Shopify Payments.

When you make a purchase, payment information is processed by the relevant payment service provider in accordance with its own privacy and security practices.

We do not normally store your full credit or debit card number.

We may add additional payment providers in the future. If we do, this Privacy Policy will be updated where necessary.

6. Shopify

Our online store is hosted using Shopify.

Shopify provides the ecommerce technology that allows us to display products, accept orders, process transactions and operate our online store.

As a result, certain personal information may be processed by Shopify in order to provide these services.

Shopify may process information in countries outside the United Kingdom. Where personal data is transferred internationally, appropriate legal safeguards are required to protect that information.

7. Suppliers, Delivery Partners and Fulfilment

Some products sold by Homespiration may be supplied or delivered directly by third-party manufacturers, distributors or fulfilment partners.

Where necessary to fulfil your order, we may provide these organisations with information including your:

  • name;

  • delivery address;

  • telephone number;

  • email address;

  • products ordered; and

  • other information reasonably required to arrange delivery.

We only share information that is reasonably necessary for the relevant supplier, courier or fulfilment provider to process and deliver your order or provide associated services.

We may also share information with courier and logistics companies responsible for delivering your purchase.

8. Marketing Communications

You may choose to receive offers, product updates, promotions and other marketing communications from Homespiration.

These communications may be sent by:

  • email; and

  • SMS/text message.

Where required, we will obtain your consent before sending marketing communications.

You can unsubscribe from email marketing at any time by using the unsubscribe link contained in our marketing emails.

You can opt out of SMS marketing using the instructions provided in the relevant message or by contacting us.

Withdrawing your consent to marketing will not affect service communications that are necessary to manage an order you have placed with us.

9. Advertising, Analytics and Tracking

We may use analytics and advertising technologies provided by third parties, including services associated with:

  • Shopify;

  • Google;

  • Meta (including Facebook and Instagram); and

  • TikTok.

These technologies may help us understand how visitors use our website, measure advertising performance, understand which advertisements result in purchases and show advertisements that may be more relevant to potential customers.

Depending on your cookie choices and the technologies being used, these providers may receive information about your device, browser, website activity, purchases and interactions with advertisements.

Where required by law, non-essential advertising and analytics technologies will only be activated after you have provided the appropriate consent.

10. Cookies

Our website uses cookies and similar technologies.

Some cookies are strictly necessary for the website to operate, including functionality relating to shopping baskets, checkout, security and payment processing.

Other cookies may be used for:

  • analytics;

  • website performance;

  • advertising;

  • measuring conversions;

  • understanding visitor behaviour; and

  • personalising marketing.

Where consent is legally required, you will be given the opportunity to accept or reject non-essential cookies through our cookie consent system.

You can change your cookie preferences where the website provides this functionality.

Further information about the cookies used on our website may be provided through our cookie settings or Cookie Policy.

11. Who We Share Personal Information With

We may share personal information with organisations that help us operate Homespiration, including:

  • Shopify;

  • payment processors;

  • manufacturers and suppliers;

  • fulfilment partners;

  • delivery and courier companies;

  • website and IT service providers;

  • email and SMS marketing providers;

  • analytics providers;

  • advertising platforms;

  • accountants, professional advisers and insurers;

  • fraud prevention and security providers; and

  • regulators, law enforcement agencies or other authorities where required by law.

We do not sell your personal information in the ordinary meaning of selling customer databases or contact details for money.

12. International Data Transfers

Some of the companies that provide services to us may process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we will seek to ensure that an appropriate legal mechanism or safeguard is in place as required by UK data protection law.

This may include transfers to countries recognised as providing an adequate level of protection or the use of approved contractual safeguards.

13. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting, tax, fraud prevention and reporting requirements.

The exact retention period will depend on the type of information and why we hold it.

Order and transaction records may be retained for longer periods where necessary to meet legal, tax, accounting, warranty, product safety or dispute-resolution requirements.

Marketing information may be retained until you withdraw your consent or opt out, although we may retain limited information to ensure that your opt-out preference continues to be respected.

14. Keeping Your Information Secure

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

We also use established third-party service providers, including Shopify and payment processors, to support the secure operation of our website and transactions.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

15. Your Data Protection Rights

Depending on the circumstances, UK data protection law gives you rights relating to your personal information.

These may include the right to:

  • request access to the personal information we hold about you;

  • request correction of inaccurate or incomplete information;

  • request deletion of your personal information in certain circumstances;

  • request restriction of how we process your information;

  • object to certain processing;

  • request transfer of certain information to you or another organisation;

  • withdraw consent where processing is based on consent; and

  • object to direct marketing.

You have the right to object at any time to the use of your personal information for direct marketing purposes.

These rights are subject to certain legal limitations and exceptions.

To exercise any of your rights, contact us using the details provided in this Privacy Policy.

We may need to verify your identity before completing a request.

16. Children

Our website and products are intended for a general consumer audience and are not specifically directed at children.

We do not knowingly seek to collect personal information from children through our website for marketing purposes.

If we become aware that personal information relating to a child has been collected in circumstances where it should not have been, we will take appropriate steps in accordance with applicable law.

17. Third-Party Websites

Our website may contain links to websites operated by other organisations.

We are not responsible for the privacy practices of third-party websites. If you follow a link to another website, we recommend reviewing that organisation's privacy policy before providing personal information.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, suppliers, technology, legal requirements or the ways in which we process personal information.

The latest version will be published on this page and the "Last updated" date will be amended accordingly.

We recommend reviewing this Privacy Policy periodically.

19. Contact Us

If you have questions about this Privacy Policy, how we use your personal information or wish to exercise your data protection rights, please contact:

ALEG Group Limited trading as Homespiration
128 City Road
London
United Kingdom
EC1V 2NX

Email: support@homespiration.co.uk
Telephone: 020 34324478

20. Complaints

If you have concerns about how we handle your personal information, please contact us first so that we have an opportunity to investigate your concerns.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Information about your data protection rights and how to make a complaint is available from the Information Commissioner's Office.